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quislibetDear Boston-Globe-writing person,
First off, okay, fine, "Dukin' doughnuts" was mildly clever. But for the sub-headline, you blew it.
You might have said (although it still would have been lame), "Krispy Kreme heats up a doughnut war." Or, possibly, something about a "glaze of glory." Other possibilities include lines involving "Boston Kreme" or "making dough" or perhaps even a mediocre play on "whole"/"hole."
Instead, this is what you said:
"Setting off a war of glazed proportions, Krispy Kreme enters Dunkin' territory."
WTF?! "Glazed proportions" isn't even a pun! It's just stupid!
First off, okay, fine, "Dukin' doughnuts" was mildly clever. But for the sub-headline, you blew it.
You might have said (although it still would have been lame), "Krispy Kreme heats up a doughnut war." Or, possibly, something about a "glaze of glory." Other possibilities include lines involving "Boston Kreme" or "making dough" or perhaps even a mediocre play on "whole"/"hole."
Instead, this is what you said:
"Setting off a war of glazed proportions, Krispy Kreme enters Dunkin' territory."
WTF?! "Glazed proportions" isn't even a pun! It's just stupid!
