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[personal profile] quislibet
Dear Boston-Globe-writing person,

First off, okay, fine, "Dukin' doughnuts" was mildly clever. But for the sub-headline, you blew it.

You might have said (although it still would have been lame), "Krispy Kreme heats up a doughnut war." Or, possibly, something about a "glaze of glory." Other possibilities include lines involving "Boston Kreme" or "making dough" or perhaps even a mediocre play on "whole"/"hole."

Instead, this is what you said:

"Setting off a war of glazed proportions, Krispy Kreme enters Dunkin' territory."

WTF?! "Glazed proportions" isn't even a pun! It's just stupid!

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quislibet

March 2022

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